How to Use Trademarks Correctly to Avoid Loss of Rights
By Erickson Law Group • Nov 15th, 2010 • Category: TrademarksThe way that your company uses its trademarks impacts efforts to federally register and maintain those trademarks. It’s important to properly use your marks for several reasons, including: (1) it strengthens the mark’s ability to identify your company as the source of the goods or services; (2) it is useful as evidence to defeat defenses … [More]